I make complex things feel desirable.

Making new things look obvious in hindsight.

I started as a documentary director and one of the four people who founded Vox Media’s video studio. As it grew to more than 65 people, I defined the voice and style of video across the brands in the Vox portfolio, and developed and directed new shows and special projects. Reddit's co-founder recruited me to build the company's first content studio, Upvoted, where we turned the AMA into a video format and signed the largest sponsorship in Reddit's history. At Discovery I ran VR and 360° development for Seeker, including a Webby-winning ascent of Everest with Conrad Anker and Norbu Tenzing.

In 2017 I came up with Ballast VR and recruited my co-founders to answer a question nobody had asked: what if a waterslide were a ride through space? I built the first prototype, closed the first deal, and grew it into a team of five with a network of more than 20 distributors and partners. Since then our attractions have run at 65+ sites in 18 countries, with two patents and 2.3 million paid rides behind them.

I lead the way I built the company: write the brief, make the first version myself, then build the team and the process that make it repeatable.